Brief

The brief involves a complete brand overhaul for an animal shelter, encompassing both digital and print materials. The design should communicate compassion, community, nature and the shelter’s dedication to animal welfare. The focus is on creating a visual identity that is both approachable and memorable, appealing to a wide audience, including potential adopters, donors, and volunteers. The color palette should evoke warmth, trust, and positivity, aligning with the shelter’s mission to rescue, rehabilitate, and rehome animals in need.

Brand identity

The new brand identity for the animal shelter centers around a modern and inviting logo that features a simplified illustration of a dog and a person, symbolizing care and unity. The color scheme includes warm greens, a pink accent, and turquoise reflecting compassion and hope. Social media content utilizes vibrant imagery and engaging storytelling to highlight adoption success stories, upcoming events, and educational posts. Custom illustrations depict the shelter’s services and activities, enhancing the visual storytelling. Print materials, such as business cards, flyers, and posters, are designed with consistency and versatility in mind, using a cohesive style that balances information with emotional appeal. This new identity fosters community engagement, increases brand recognition, and effectively communicates the shelter’s core mission of animal rescue and advocacy.