Brief

This briefing outlines the concept for an Instagram-based social media challenge taking place in December 2024. “Arctic Aura”, a fictive ice bar in Finland, is rooted in the legend of an ancient aurora-lit ice and cavern brings enchanting myths to life. An atmosphere reminiscent of the northern lights, and nordic-inspired branding.

Brand identity

Enchanting, elegant and wintery vibes are represented through purple, blue and green color tones as they reflect coziness, class and preciousness. A must-have-element are the northern lights: including them in the logo is important to have an individual and recognizable brand. The branding of “Arctic Aura” blends ancient legend with modern minimalism. Clean, sans-serif typography is used to make the visual identity even more immersive and elegant.