Brief

As part of a social media design challenge in July 2025, the hummus brand CHKPA required full branding and packaging design for their classic hummus. Brand Identity and any extra deliverables were up to the designer.

Brand identity

For this health-focused brand I decided to stick to a fresh and modern design. It’s all about minimalism and a super clean look as CHKPA stands for natural ingredients, a healthy lifestyle and unprocessed food. Loving to play with the layouts and lines in this concept, I wanted to keep this design as straight forward as possible. Additionally, I created multiple possible hummus flavors, their packaging and some street marketing concepts with billboard and poster designs.