Brief

As part of a social media design challenge in March 2025, Genevieve Vaughn, the owner of a small flower shop, requires a logo and flower food pouch design.

Brand identity

The brand’s aesthetic is inspired by the rustic elegance of the French Provence. To capture this, the visual style leans into handcrafted and minimalistic elements—featuring a handwritten script font, soft vintage stripes, and dreamy, fairy-like photography. The overall look aims to evoke a sense of nostalgia, natural beauty, and gentle sophistication.