Brief

Rastro is a tequila brand shaped by the land, named after the Spanish word for “trail” or “trace.” It reflects the journey from agave to spirit. With smoky notes and a bold identity, this brand is made for those who care about craft and quality. The main target audience is people valuing authenticity, premium quality, & storytelling, and that are often found in trendy bars, boutique liquor stores, & social events. Rastro is for those who are open to trying craft spirits & engaging with brands through design & experiences.

Brand identity

With deep agave roots and a crafted identity, Rastro embodies raw character, wild elegance, and the fire of the land. I thought of a traditional design with a modern twist where ethnic design meets bold storytelling. Combining bold colors and folk elements as well as minimalistic and historical fonts, Rastro represents true culture – authentic and unforgettable