Brief

Taking place in April 2025, this briefing is another social media challenge for brand designers. “Seaborn Co.” is a sustainable swimwear brand turning ocean waste into high-quality, stylish swimwear. By repurposing plastic from seas and oceans, they create eco-friendly designs that make a statement-both in style and sustainability. Their target audiences are eco-conscious consumers, beach lovers, travelers, sustainability advocates, and those who want to make a positive impact while looking good. Wanted was a modern, ethical, ocean-inspired and effortlessly cool vibe.

Brand identity

The visual identity takes inspiration from coastal living and modern minimalism. A muted, nature-inspired color palette—featuring shades of grey, olive green, light blue, and sandy orange—creates a serene yet contemporary look. Clean, unembellished typography emphasizes the brand’s confidence and simplicity. Airy, relaxed, and rough photography communicates both comfort and elegance. Social Media Templates and visual identity are designed for consistency and impact—featuring clean grids, subtle overlays, and strong brand recognition. Templates support product highlights, lifestyle shots, and eco-conscious messaging while maintaining a polished feed.