Brief

The brief only includes print and promotional items for yoga classes. The design should exude calm, serenity and warmth as well as feel inviting and soothing. The focus is on consistency with the principles of Yin Yoga, which focuses on a slow practice and deep relaxation. The color palette should match the above aspects and reflect positive energy.

Brand identity

The design for “Yin Yoga” is minimalistic, serene and comforting using a color palette of purples and yellows to reflect feelings of peace and balance. It incorporates yoga poses and elements like candles, meditation and soft gradients to suggest the flow. Posters and flyers give a sense of organic and cohesive elements, but also represent social connection and personal growth. “Yin Yoga” is an inward journey – a practice of mindfulness, stillness and self-discovery. The classes and retreats offer a sanctuary for relaxation and rejuvenation, where every breath brings balance and every pose invites calm..